Solution-What should be the recommendation for the next 12

What should be the recommendation for the next 12 months

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Reference no: EM132796714

A company that typically markets to small companies has a growth strategy to sell to larger organizations. The Product Manager is in charge of a new application and must recommend which of the following segments to address first.

Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large Enterprise application vendors who sell the app as an add-on module but is not well integrated into their other applications. Customer anecdotes indicate low satisfaction. Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks often done in spreadsheets. Competitors are small privately-owned software companies offering desktop-based solutions. The company already has good market share in this segment.

What should be the recommendation for the next 12 months?

Find another segment
Choose both
Choose segment 2
Choose segment 1

Reference no: EM132796714

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What should be the recommendation for the next 12 months

Reference no: EM132796714

Reference no: EM132796714

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