User Account

All Pages

What should be the objectives of marketing communications

Assignment Help Marketing Management
Reference no: EM133270599

SECTION A. BRAND OVERVIEW
Foreign Trade University Ho Chi Minh City Campus (FTU2) has developed many international education programs in cooperation with prestigious universities in the world, in order to meet the needs of all learners in Southern cities and provinces of Vietnam.
Since the initial program in 2009 - Master of Project Management - affiliated with Nantes University (France), FTU2 has deployed more than 15 international education programs cooperated with University of Bedfordshire (United Kingdom), University of Sunderland (United Kingdom), University of Northampton (United Kingdom), University of New Brunswick (Canada), Angelo State University (USA), SolBridge Internationa Business School of Woosong University (Korea), Minh Truyen University (Taiwan)...
The training scope of international education programs at FTU2 reaches about 738 students per year, with 08 TNE programs of bachelor and master degrees. All programs are open, flexible, internationalized and personalized. Students can study with a team of experienced foreign and Vietnamese lecturers, and access to multinational enterprises and organizations through field trips during school years in the fields of business, economics, finance, administration... FTU2 always focuses on innovating methods of recruiting qualified candidates with high level of aspiration, desire to study, research and develop themselves.
Moreover, FTU2 has adopted advanced information technology towards a strong digital transformation in enrollment and training procedure. The rate of students having a job one year after graduation is always high, reaching about 94%. The students and graduates currently hold important positions in domestic and foreign organizations and enterprises, contributing to providing high-quality human resources for the development of the country.
TNE programs at FTU2 always focus on creating an international training and learning environment for students, nurturing and developing their potential, linking with practice to help learners develop to their maximum personal and adaptive capacity, responsibility and innovation. Students can participate in academic clubs, scientific research projects, start-up projects, cultural exchanges at the headquarters, receive many value-added benefits and student support activities.
The prestige and brand of FTU international education programs has been increasingly spread and developed sustainably, contributing to the implementation of the mission of training global citizens, the goal of talent promotion, and social responsibility.

SECTION B. QUESTIONS
1. In your opinion, what should be the objective(s) of Marketing Communications of FTU2 TNE programs in the upcoming steps of the brand's development?
2. To achieve the objectives, what does the brand have to do? Propose the idea(s) you might have with a plan.

Reference no: EM133270599

Questions Cloud

Why production function exhibits external returns to scale : Explain why this production function exhibits external returns to scale and will tend to lead to clustering of production.
Identify and explain the second criterion attention : Identify and explain the second Criterion "Attention" for IMC programs AND its challenges the Spotify management face in successfully implementing
Overview of procedural safeguards and parental rights : An overview of procedural safeguards and parental rights. A minimum of three local or national resources to support families who have children with disabilities
What advertisement appeal do feel each example is usingc) : MRK 317 Seneca College what advertisement appeal do feel each example is usingc) why think they are using this appeal for each exampled) how do the ads relate
What should be the objectives of marketing communications : what should be the objective(s) of Marketing Communications of FTU2 TNE programs in the upcoming steps of the brand's developmen
Explain topic - nurse practitioner role- healthcare provider : Prepare a short PowerPoint Presentation (3 to 5 slides only). Explain the topic assigned Nurse Practitioner role: Healthcare Provider
What strategic factors amongst targeting : What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate
Why are business to business (b2b) transactions : Why are business to business (B2B) transactions not included in the retail channel - Because they aren't included in market share statistics
Which song most embodies or personifies your personality : Ask your significant other, business associate or closest person which song most embodies or personifies your personality.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd