What should be the objectives of marketing communications

Assignment Help Marketing Management

Reference no: EM133270599

SECTION A. BRAND OVERVIEW
Foreign Trade University Ho Chi Minh City Campus (FTU2) has developed many international education programs in cooperation with prestigious universities in the world, in order to meet the needs of all learners in Southern cities and provinces of Vietnam.
Since the initial program in 2009 - Master of Project Management - affiliated with Nantes University (France), FTU2 has deployed more than 15 international education programs cooperated with University of Bedfordshire (United Kingdom), University of Sunderland (United Kingdom), University of Northampton (United Kingdom), University of New Brunswick (Canada), Angelo State University (USA), SolBridge Internationa Business School of Woosong University (Korea), Minh Truyen University (Taiwan)...
The training scope of international education programs at FTU2 reaches about 738 students per year, with 08 TNE programs of bachelor and master degrees. All programs are open, flexible, internationalized and personalized. Students can study with a team of experienced foreign and Vietnamese lecturers, and access to multinational enterprises and organizations through field trips during school years in the fields of business, economics, finance, administration... FTU2 always focuses on innovating methods of recruiting qualified candidates with high level of aspiration, desire to study, research and develop themselves.
Moreover, FTU2 has adopted advanced information technology towards a strong digital transformation in enrollment and training procedure. The rate of students having a job one year after graduation is always high, reaching about 94%. The students and graduates currently hold important positions in domestic and foreign organizations and enterprises, contributing to providing high-quality human resources for the development of the country.
TNE programs at FTU2 always focus on creating an international training and learning environment for students, nurturing and developing their potential, linking with practice to help learners develop to their maximum personal and adaptive capacity, responsibility and innovation. Students can participate in academic clubs, scientific research projects, start-up projects, cultural exchanges at the headquarters, receive many value-added benefits and student support activities.
The prestige and brand of FTU international education programs has been increasingly spread and developed sustainably, contributing to the implementation of the mission of training global citizens, the goal of talent promotion, and social responsibility.

SECTION B. QUESTIONS
1. In your opinion, what should be the objective(s) of Marketing Communications of FTU2 TNE programs in the upcoming steps of the brand's development?
2. To achieve the objectives, what does the brand have to do? Propose the idea(s) you might have with a plan.

Reference no: EM133270599

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