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Assignment:
You are the marketing manger for a firm producing solar powered AC units. Based on your assumptions, each home only needs to purchase 1 AC unit and does not need to be replaced for at least 30 years. Based upon your estimates, you know there are 100 million people in the market. Your last AC product sold 20M units in the first year. In addition, you know the parameter of imitation is equal to .1.
a) What should be the estimated parameter of innovation that you should use in this model, given your prior experience with AC products? How many units, in total, do you project to sell in the first three years combined?
Explain your design, manufacturing, distribution, and sales chain for a product or your planned customer experience for a service-oriented business.
Why doesn't Evo need to tailor its marketing to different countries and do you agree with their decision to present one marketing message
explain why the strategy was successful for you as a consumer, and judge how the company should move into the future
1. Was the advertising campaign effective? Did additional consumers convert as a result of the ad campaign?
please respond to these items in a 1 frac12 pagendash2 page paper in apa format and submit it to the dropbox.you are a
Explain the Environmental Scanning Individual Exercise.select a key demographic, social, competitive or economic trend similar to the emergence of "self-buying
Moreover, in the South American option, you pay $5 to ship a unit of leftover to South America: this cost adds to the cost of overstocking (Co).
Define strategies appropriate to its realisation. The business concept relates to a new product relevant to the case which forms the overarching focus of the learning activities of this section of the subject.
The Customer-Based Brand Equity framework provides a unique point of view on Brand Equity. Using the Spotify brand
How can you incorporate consumer decision-making process into developing the desired customer experience.
Quality Score: If your AdWords ad has a low "Quality Score", what could you do to increase it? Keep in mind the "Quality Score" formula.
Take an aspect of our culture and detail it much like the Nacirema example given in this week's additional reading assignments. Examine anything and everything about the place or the action - what is involved
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