What should be the collection of services and products

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Problem 1. Although all nine competitive priorities discussed in this chapter are relevant to a company's success in the marketplace, explain why a company should not necessarily try to excel in all of them. What determines the choices of the competitive priorities that a company should emphasize for its key processes? (100 words)

Problem 2. Suppose that you were conducting a market analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products? (100 words)

Reference no: EM132675724

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