What should be the budgeted net operating income

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Wilson Company prepared the following preliminary budget assuming no advertising expenditures:

selling price $10 per unit

unit sales 100,000

variable expenses $600,000

fixed expenses $300,000

Problem 1: Based on a market study, the company estimated that it could increase the unit selling price by 15% and increase the unit sales volume by 10% if $100,000 were spent on advertising. Assuming that these changes are incorporated in its budget, what should be the budgeted net operating income?

 

Reference no: EM132856839

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