What should be strategies and tactics for coffee and bagels

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Reference no: EM133620950

Assignment:

I am opening a coffee and bagel shop located on the first floor of President Place where Quincy College's main campus is. If you are not familiar with the location, use the Presidents Place link above to get more information on the space.

What should be the Strategies and Tactics for coffee and bagels?

this section is the heart of your marketing plan. It details what your marketing message is, and what is your plan. To market your materials, how you plan to achieve your marketing goals, and what tactics you'll use to meet them.

Your marketing message determines how you want to communicate your message to the customer. What story about your business you want to tell? Here are some of the key points to include in your strategy:

• What it is that you do?

• What's special about your customer?

• How do you perceive your potential customer's problems?

• Are these problems critical to your customer, if so, how? How can you solve these problems?

• What are the benefits that customers will receive from your products or services?

• Do you have testimonials from customers about your products or services?

• What details can you give about your pricing structure for your goods or services?

• What kind of guarantee are you willing to offer customers?

Reference no: EM133620950

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