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What should be included in a situational analysis

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Reference no: EM133087515

1. Describe what should be included in a situational analysis

2. What is marketing?

3. Define the following terms as they relate to marketing

Strategies / Tactics

 Value (for customer and marketer)

4. Describe in detail what marketers do.

5. Describe the following legislation / codes of practice / national codes

  • ADMA Direct marketing code of Practice
  • Australian E-Commerce Best Practice Model
  • Australian Government Policy Framework for Consumer Protection in Electronic Commerce
  • Free TV Australia Commercial Television Industry Code of Practice
  • Defamation
  • Copyright
  • Equal Opportunity
  • Privacy laws
  • anti-discrimination (Provide detailed explanation of 4 different relevant legislation)
  • regulations for sweepstakes
  • Trades Practices Act 1974

Reference no: EM133087515

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