Reference no: EM131861581
Question: New Production Introduction
Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu.
The company has recently introduced a new and improved Alka-Seltzer Plus, as described in this TV ad - Alka-Seltzer Plus Cold and Cough TV Commercial, 'Library'. The ad shows that Alka-Seltzer Plus can fight congestion, unlike NyQuil.
Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning.
How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad?
Guided Response: In 300 words or more, please, provide your response to the above discussion question. If Bayer is currently making normal profits on most of the products in its product line, but is making pure profits on its new Alka-Seltzer Plus with decongestant, what should Bayer do to increase its profits?
Evaluate and synthesize your data and post a summary
: Your instructor will evaluate and grade this IS Technology Current Event assignment using the IS Technology - evaluate and grade this IS Technology
|
Minority of people working in company offices
: Many futurists have predicted that soon most work will be conducted remotely (such as from homes, coffee shops, a co-working site) with a minority of people
|
What is effective annual interest rate on line of credit
: Ignoring the commitment fee, what is the effective annual interest rate on this line of credit?
|
Article about a recent medical malpractice
: Find a current news article about a recent medical malpractice case that has occurred in the U.S. (professional liability action involving defendants
|
What should bayer do to increase the profits
: Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache.
|
Determining the leadership abilities
: Think of someone you consider a strong leader. Discuss the qualities and characteristics that person possesses and how they contribute to their leadership
|
Analyze measures of economic growth
: Analyze measures of economic growth and of comparative and absolute advantage in international trade.
|
What is probability that consolidated builders wins both job
: What is the probability that Consolidated wins at least one of the contracts? What is the probability that Consolidated Builders wins both jobs?
|
Problem regarding the negotiation tactic
: For each of the negotiation tactic listed below, describe what the tatic is and a way you could best respond to it?
|