What should a copywriter who makes such complaints be told

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Reference no: EM133631901

Problem: Many advertising writers complain that research data inhibit the production of "creative" advertising in that it imposes restrictions on their creative work; to meet research-based directives, they might not be able to win a creative award. Why are they right or wrong? What should a copywriter who makes such complaints be told, or rather, what short to-the-point answer would they probably be told?

Reference no: EM133631901

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