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What seven trends characterize modern mass media

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Question

1. What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today.

2. How do the functional and critical and cultural approaches to mass communications affect advertising decisions?

3. How does media technology affect culture and society today? How has media technology influenced older forms of communication?

4. What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.

Reference no: EM133547424

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