What sets your brand apart from your competition

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Reference no: EM133482016

Assignment

Gather information about "Clothing" you will be selling on your e-commerce website. Next conduct online research on the target market you will be serving. Then, please write a 2 to 3 pages paper that includes all of the following requirements:

I. A description of your physical product or product line.

II. A report on the target market you seek to attract.

III. Break your target market into segments and describe the market segment profiles. Define the characteristics and commonalities of each subgroup, such as lifestyle, interest, income, life stage, etc. You can use online resources for the demographic information, such as Espi as census gov , Espi and Claritas. At a minimum, you must answer the following questions, as best that you can estimate, regarding your target market sub-groups

1) Who are they?

2) Where are they (including digital channels)?

3) What are they like?

4) What are their online behaviors?

5) How are they driven to make decisions?

IV. Explain what brand identity you will project in order to reach your target market.

1) What is the name of your brand?

2) What is the theme/design of your brand?

3) What adjectives would you like consumers to use when describing your products and website?

4) What sets your brand apart from your competition?

5) Are there competitor brands already in the digital marketplace, if so what will set your e-commerce site apart from the competition? Try to be specific (this would be considered your value proposition)

Reference no: EM133482016

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