What sets tesco apart from such run-of-the-mill initiatives

Assignment Help Operation Management

Reference no: EM132212982

Every three months, millions of people in the UK receive a magazine from the country’s number one retailing company, Tesco. Nothing exceptional about the concept—almost all leading retailing companies across the world send out mailers/magazines to their customers. these initiatives promote the store’s products, introduce promotional schemes and contain discount coupons. However, what sets Tesco apart from such run-of-the-mill initiatives is the fact … ‘Companies should be loyal to their customers—not the other way round.’ Taking into consideration the company’s strong performance since these efforts were undertaken, there would perhaps not be many who would disagree with her. Analyse Tesco’s Clubcards scheme in depth and comment on the various customer segmentation models the company developed after studying the data gathered. How did Tesco use the information collected to modify its marketing strategies? What sort of benefits was the company able to derive as a result of such modifications? What measures did Tesco adopt to support the CRM initiatives on the operational and strategic front? Is it enough for a company to implement loyalty card schemes (and CRM tools in general) in isolation? Why?

Please give best answer given that no other data about club card scheme is provided.

Reference no: EM132212982

Questions Cloud

Prepared partnership prepared contribution format income : Prepared Partnership prepared the following contribution format income statement based on a sales volume of 1,000 units. what would be the net operating income?

How to manage their finances related to owning a vehicle : Help them by making a list of direct and indirect cost that will allow them to understand how to manage their finances related to owning a vehicle.

Collaborative filtering recommender systems : What are the alternatives to content-based filtering and collaborative filtering recommender systems? When is it most useful to use these alternatives?

What is the budgeted variable cost per lot : Price and efficiency variances, benchmarking. Nantucket Enterprises manufactures insulated cold beverage cups printed with college and corporate logos.

What sets tesco apart from such run-of-the-mill initiatives : What sets Tesco apart from such run-of-the-mill initiatives is the fact … ‘Companies should be loyal to their customers—not the other way round.

Bombs as disruptive as most people think : Is the impact of the radiation from a dirty bombs as disruptive as most people think?

Strategic management concepts : Please explain, at least two strategic management concepts you learned during these six weeks -and what did you learn from these concepts?

What leadership power bases : What leadership power bases have you seen your direct supervisor apply on you? Are the bases used effective to motivate you to complete a tasks?

Discussion about the threats to biodiversity : A good example is the massive clearance of massive natural habitat for agricultural purposes in America that has led to the elimination.

User Account

All Pages