Reference no: EM133166548

Consultancy Team: NottsBank PLC

NottsBank PLC is a global financial services provider engaged in retail banking, credit cards, wholesale banking, investment banking, wealth management, and investment management services. Although the company has over 1000 branches across the UK, it has recently seen a decline in young people using their stores. The Bank is therefore thinking to initiate a project aiming at closing half of its physical stores down and therefore shifting investment into online services instead.

What the client currently thinks they want to know

The bank is extremely interested in the views and opinions of post graduate students in particular who they identify as most likely to go on to achieve successful careers, as having high earnings potential as well a distinctly global outlook. Consequently they wish to know whether postgraduate students access physical premises as opposed to employing online banking services. It is important that they understand the needs and preferences of this population in respect to their banking requirements. What services would postgraduate students value when visiting a bank branch? Do they care about ‘bricks and mortar' locations? What services do they currently like and use (or not), why, and what additional service and services would they like?

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