Reference no: EM13849938
Do research on "DUSIT THANI HOTEL" (IN BANGKOK) Please look at the outline below for the research 1250 words In the essay, you just put sub-heading that I have given you in the outline.
1. Overview
2. Service Concept
3. Customer and supplier relations
4. Customer Relationship Management (CRM)
5. Service process
6. Resource Utilization
7. Service strategy 8. Service culture
9. Compare competitive advantages, distinctive capabilities, strategy fit with their market
* Reference list in APA format DUSIT THANI HOTEL IN BANGKOK Overview
1. Write a Paragraph "executive summary" about the hotel (It is important to do an executive summary of your whole Project).
2. What is the Mission? What is the Vision? Both are helpful in providing a context for the whole Project. Service concept
3. What is it? Yes, explain for each hotel. Customer and supplier relations.
4. Who are their customers Yes! Customers and supplier relationships.
i. Internally
ii. Externally CRM.
5. What services do the hotel provide? The focus here should be on Service Strategy, culture, and customer relationship management (CRM). Service process
6. What is the service process? Yes!
a. Process
i. Back office
ii. front office (remember customer plays a role here!) Resource utilization
8.
a) Inputs Focus is on resource utilization.
b) Outputs Focus is on resource utilization. Service strategy.
9. What is their corporate/business strategy? Focus on Service Strategy. Service Culture.
10. What are the outcomes of these services culture?
a. Outputs
b. Values - Culture!
c. Experiences Compare competitive advantages, distinctive capabilities, strategy fit with their market.
11. Do they have a Competitive Advantage? What is their distinctive capabilities and Strategic fit with their market?
12. Would you say they think global and act local? What is their distinctive capabilities and Strategic fit with their market?
a. Why?
b. Why not?
|
How each organization promotion fosters social change
: Brief description of how each organization's promotion fosters social change. Then, evaluate how each organization's marketing promotion benefits the community and how it benefits the organization
|
|
Portfolio manager for mutual fund
: You are the portfolio manager for a mutual fund. Your fund has an expected return of 15% with a standard deviation of 24% and the T-bill rate is 3%.
|
|
Understanding of concept of protecting personal information
: This assignment has two goals: 1) have students increase their understanding of the concept of Protecting Personal Information (PPI) and other ethical issues related to the use of information technology through research, and 2) learn to correctly..
|
|
Analyze ebay product or service layout of the company
: You will analyze eBay's product or service layout of the company. You will also analyze how the company does capacity planning and forecasting
|
|
What services do the hotel provide
: What services do the hotel provide? The focus here should be on Service Strategy, culture, and customer relationship management (CRM).
|
|
Linear functions have constant rate of change
: Linear functions have constant rate of change and exponential functions have constant relative rate of change?
|
|
Find the equation that describes her budget line
: Consider a consumer who can purchase only two goods, x and y. If this consumer can, given her income, just afford two bundles (x, y) = (12, 6) and (x, y) = (9, 8). If Py =3, find the equation that describes her budget line, Please explain
|
|
Produce operating cash flows
: A project will produce operating cash flows of $45,000 a year for four years. During the life of the project, inventory will be lowered by $30,000 and accounts receivable will increase by $15,000. Accounts payable will decrease by $10,000. At the end..
|
|
Write record create videos sketches about the company
: Your role will be to find such businesses, to interview their founder, CEO, leader, to meet or at least talk/call their employees. You will write, record, create videos, sketches about the company you will study
|