What separates the peak performing brands

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In recent years, social media has been a rapidly growing marketing communications vehicle. In your view, how well has social media performed in helping companies achieve their marketing communications objectives? Provide an example of a company/brand that uses the medium effectively and an example of one whose social media initiatives need improvement.

What separates the peak performing brands from the "also-rans" in this medium?

Reference no: EM13729038

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