What sensory stimuli are advertisers using to hold attention

Reference no: EM133511359

Assignment:

Choose a specific category of advertisements to analyze (e.g., vacations, pain medicine, alcohol, luxury watch). Embed one of the real advertisements in the post (or leave a URL if the embed does not work). Address the following in a well-crafted and cogent response :

Associations: What is the underlying message - that is, the associations beyond the specific information the ad conveys? Remember: Advertisers are often attempting to pair their item with some lifestyle, image, person, or situation.

Sensory Content: What sensory stimuli are the advertisers using to hold your attention? Visual? Auditory? Does the advertiser attempt to strike at your other senses (gustatory, olfactory, tactile)? Is this possible? How?

Effectiveness: Do you think this ad is effective? Why or why not? Make sure to include the sensory stimuli and any intended associations (which may or may not be noticed by the viewer) in your rationale.

Reference no: EM133511359

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