What segmentation variables are used to divide the market

Assignment Help Marketing Management

Reference no: EM133200988

Assignment: Cell Phone Purses Target Market

Choose a brand from the list below to research and develop a marketing plan. You should be able to find information from business media, such as The Wall Street Journal, Business Week, Fortune, Advertising Age, or Forbes. Start with the recommended publications above. Other information may be obtained from the company's website, and from the business section of daily newspapers. You may also look for the product in stores or visit the business for additional information. This is particularly helpful for understanding the competition, the pricing, and distribution strategies. Use multiple sources because some may be biased (for example, the company website probably avoids any negative information about the brand).

I expect three current articles (2018 - present), not including the company website, as background for your paper. If you are not sure about the meaning of the terms in the outline below, consult your textbook to make sure you understand what you are saying about the brand. Although many students start their searches with Wikipedia for background information, Wikipedia is NEVER appropriate as a citation in college level work.

The major part of the assignment will focus on what the company is or has been doing. Part four concludes with your recommendations to change something about the way the product should be marketed. The actual paper should be written in paragraphs, ie, not simply an outline with bullets.

The paper should cover:

Target Market

1. Describe the current target market(s) for the product. What segmentation variables are used to divide the market?

2. What type of targeting strategy is used? (undifferentiated, concentrated, differentiated)

3. Research additional information about this (these) target markets that would be helpful in improving the marketing mix. A business librarian may be useful in finding appropriate sources of information.

Attachment:- Team-Marketing-Plan.rar

Reference no: EM133200988

Questions Cloud

Purpose of the revenue management models : Question 1: What is the purpose of the revenue management models used by airline companies?

Explain the role of intuition in decision making : Explain the role of intuition in decision making. what you would change about the selected organization for improvement.

Discuss the relationship between the market and stakeholders : Discuss the relationship between the market and stakeholders Is the Patagonia campaign "Don't buy this jacket" would change the consumers/stakeholders' decision

How could blockchain be used to improve efficiency : What is a blockchain? How could blockchain be used to improve efficiency? Are there any other new technologies that may impact business practice?

What segmentation variables are used to divide the market : Describe the current target market(s) for the product. What segmentation variables are used to divide the market?

Identifying and communicating the daily issues : Executives/owners should hire trustworthy managers who are capable of identifying and communicating the daily issues and challenges to top management, to keep e

Corporate governance practices-listed family firms in asia : Please provide detailed information on the questions for the case: Corporate Governance Practices in Listed Family Firms in Asia

Explain the relevance of the strategy elements : Explain the relevance of the strategy elements and especially changes in the strategy elements dictated by the situation discussed in the article.

What is the purchase price of the bond : A 25-year bond issue of $5,000,000 and bearing interest at 4.25% payable annually is sold to yield 4.5% compounded semi-annually.

User Account

All Pages