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What sampling technique

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A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.

What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.
What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?

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What sampling technique

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