What sample size should you use for this survey

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Reference no: EM133411566

Question: You are asked by the owner of a local hotel chain to develop a customer satisfaction survey to determine the percentage of customers who are dissatisfied with service. In the past year, 20,000 customers were serviced. The owner desires a 95 percent level of confidence with an allowable statistical error of 10.01. From past estimates, she believes that about 3.5 percent of customers have expressed dissatisfaction. What sample size should you use for this survey? Explain your answer. After the calculation, provide a brief explanation of which of the five key dimensions of service quality -- reliability, assurance, tangibles, empathy, or responsiveness -- should be emphasized in the satisfaction survey. Why?

Reference no: EM133411566

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