User Account

All Pages

What sample size should be used for this study

Assignment Help Marketing Management
Reference no: EM13913910

To determine the effectiveness of the advertising campaign for a new DVD player, management would like to know what percentage of the households is aware of the new brand. The advertising agency thinks that this figure is as high as 70%. The management would like a 95% confidence interval and a margin of error no greater than plus or minus 2 percent. Use the formula : n = z squared times (1-proportion which is represented by the pie sign) divided by R squared times proportion)

- What sample size should be used for this study? (note: z value = 1.96)

- Suppose that management wanted to be 99% confident but could tolerate an error of plus or minus 3%. How would the sample size change? (note: z value = 1.645)

Reference no: EM13913910

Questions Cloud

Find the mean and standard deviation : Find the mean and standard deviation, for your sample of 40 CATCHER salaries and the corresponding 20 TEAM salaries. Are there any CATCHER salaries in your sample that fall outside that likely range? If so, list the catcher's name along with his sa..
Describe paired comparison scaling : Describe paired comparison scaling. What are the advantages and disadvantages of this approach? Give an example of an appropriate use of paired comparison scaling, and explain why this scaling method is appropriate in your example.
Dividends declared on common stock : Dividends declared on common stock 230,000-Dividends declared on preferred stock 80,000
Question global positioning system : Two geological field teams are working in a remote area. A global positioning system (GPS) tracker at their base camp shows the location of the first team as 40 km away, 18° north of west, and the second team as 30 km away, 32° east of north. When..
What sample size should be used for this study : Suppose that management wanted to be 99% confident but could tolerate an error of plus or minus 3%. How would the sample size change? (note: z value = 1.645)
Financing activities : Operating activities-Financing activities-Investing activities.
Factors and influences on the purchase decision : I have selected a frozen dinner, a 70-inch flat screen television. List, describe and explain, in two or three paragraphs: ?Specific steps in the decision process leading up to and following the purchase and Factors and influences on the purchase d..
Displacement between camp a and camp b : A mountain-climbing expedition establishes two intermediate camps, labeled A and B in the drawing, above the base camp. (x1 = 10000 m, and x2 = 18000 m.) What is the magnitude Δr of the displacement between camp A and camp B?
Operating activities : Stormer Company reports the following amounts on its statement of cash flow: Net cash provided by operating activities was $28,000; net cash used in investing activities was $10,000 and net cash used in financing activities was $12,000

Reviews

Write a Review

Marketing Management Questions & Answers

  Be typed double spaced using times new roman font size 12

review the fashion channel case study.nbsp without performing the detailed quantitative analysis required to support a

  Discuss market acceptance of the product

Select a global company of your choice to develop an international marketing plan, and decide on one new product and a country for global expansion. Discuss market acceptance of the product based on the country's economic development

  Tic diversitynarrowed topic

topic diversitynarrowed topic diversity issues at wal-martissue

  Explain global and international marketing strategy

Differentiate between a global marketing strategy and an international marketing strategy to markettoys, cars, or your product of choice

  Describe the concept of the product lifecycle

Describe the concept of the product lifecycle, Select two that you believe apply to the restaurant scenario. Explain why you believe they apply, and provide an illustrative example

  Historical events have affected the country culture

Select a country (not USA, Mexico, Japan, or China) and explain how significant historical events have affected the country's culture. The length needs to be 400-500 words.

  Imagining yourself in the position you have described

1. create a brief job description for a position within the company you research that you would like to fill.2. discuss

  Research and discuss maslows theory of needs and how it is

part 1 general researchresearch and discuss maslows theory of needs and how it is applied to marketing. resources must

  Explain digital divide

Explain digital divide and Is the digital divide a major problem inside the United States is the digital divide a major problem around the world

  Explain the role of a manager

In an Internet retailer, you will find a wide range of job functions. Leaders frequently need to adjust their own expectations to meet the reality of the situation. Explain the role of a manager

  Which do you think is preferable a company that conducts

1. which do you think is preferable a company that conducts its own marketing research or one that hires an outside

  Marketing strategy recommendations

Complete a PowerPoint presentation with at least 10 slides to convey the essence of your proposal and to sell your marketing strategy recommendations to the President of Exotic Smokes Cigarette Company.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd