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To determine the effectiveness of the advertising campaign for a new DVD player, management would like to know what percentage of the households is aware of the new brand. The advertising agency thinks that this figure is as high as 70%. The management would like a 95% confidence interval and a margin of error no greater than plus or minus 2 percent. Use the formula : n = z squared times (1-proportion which is represented by the pie sign) divided by R squared times proportion)
- What sample size should be used for this study? (note: z value = 1.96)
- Suppose that management wanted to be 99% confident but could tolerate an error of plus or minus 3%. How would the sample size change? (note: z value = 1.645)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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