Reference no: EM133171144

1. When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increasingly long lines for the limited-supply shoes, Footlocker canceled some events. It's been suggested that Nike should sell its limited-release introductions online rather than in stores to avoid putting its customers' safety in jeopardy. What sample group would you suggest Nike use to assess this suggestion?

2. Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?