What roles do frontline workers play corporate communication

Reference no: EM133646180

Discussion Post: Crisis Study

Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10.

Read: 15 Minutes to ‘Mayhem': How a Tweet Led to a Shortage at Popeyes - The New York Times (nytimes).

In at least three brief paragraphs (30 to 50 words each) describe:

Question A. What roles do frontline workers play in corporate communications.

Question B. How you think the organization was effective or not, and why, in how they handled internal communication.

Question C. Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.

Reference no: EM133646180

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