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Imagine that you've been appointed as the new chief marketing officer (CMO) for a large consumer packaged goods (CPG) company (e.g., Johnson & Johnson, P&G, Kraft). Your CEO has decided that your company will be the premier "relationship" company in your industry.
What could that mean?
How will you execute your plans to be the premier relationship company?
What will you use as data collection tools?
What role will interactivity (with customers) play in your plans?
What role will e-mail and social networking play?
Be as specific as you can.
Identify the external and internal forces that drive organizational change in your field or industry.
When a company has a collection of strategies like it global strategy or its acquisition strategy it
What motivational strategy would you apply with a highly effective employee who you want to keep performing at a high level?
Describe three ways to manage resources in integrated project management. Comment on the importance of the project management system in the process of assigning resources to a particular project or task
How many kanbans would be needed in each case? The lead time for components is increased to 60 minutes.
In organization theory there are a wide variety of schools of thought. Does this school still have something to offer administrators today?
What information the bank needs from each major operational area (accounting, finance, information systems, management, marketing, operations, etc.
The rights of men and female in the workplace are protected by the government. Women and men should be treated with dignity and be respected the same.
Imagine you are a small business owner trying to grow your business. Write a “bad-news” letter to explain the situation and apologize to the customer.
Think of an example of any manufacturing (e.g. 3M) or service (e.g. Southwest Airlines) firm. Briefly discuss in your own words the operations mission, order winner, order qualifiers and distinctive competency of the chosen firm(s).
Laughing A number of quality-management philosophies hold that prevention costs are the most critical quality-related costs. What is the logic behind this premise? Would you apply this logic as an operations manager? Explain why or why not.
The professional logistics manager must develop a knowledge base that is integrated with other disciplines. Transportation is one of the highest cost areas in logistics management. The corporate board requests an analysis on the private carrier legal..
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