What role might intercultural dynamics contribute

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Imagine that you are the leader of a virtual team coordinating research projects among your corporation's five research centers, distributed around the world. Although you had a coordinators' meeting several years ago, cost and time constraints make it impossible to meet in person regularly. The research centers have videoconferencing equipment, but time differences among the sites make using videoconferencing services difficult. Consequently, most of your team's communication is done via email. The virtual team has worked well at exchanging information and keeping everyone up to date on research progress. However, there is a growing conflict between one of the U.S. research centers and the Asian center; they seem to be unable to coordinate activities and negotiate project roles. Their emails are getting more critical and disrespectful, and the rest of the team is tired of reading their back-and-forth bickering.

1. How can you (the team leader) deal with this communication problem?

2. What kind of communication technology should you use to resolve the issue? Why?

3. What role might intercultural dynamics contribute to this issue?

4. Could establishing new technology communication norms be used to prevent such problems in the future?

Reference no: EM133347803

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