What role marketing research play in overall marketing plan

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Reference no: EM132309895

Question: What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.

Please read refer below text book-

A Preface to Marketing Management (textbook) by Peter and Donnelly

Chapter 2: "Marketing Research: Process and Systems for Decision Making"

Reference no: EM132309895

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