What role does technology play in enabling this strategy

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1. In what ways is the Zara model counterintuitive- what role does technology play in enabling this strategy? Could the firm execute its strategy without technology? Why or why not? In what ways has Zara’s model made the firm a better performer than Gap and other competitors?

2. Why has Zara’s RFID rollout been less problematic than those at Walmart and JC Penny? How does Zara’s use of RFID reduce concerns that customer products will be tracked post-purchase? How does Zara reduce the expense associated with tagging each item? How does RFID improve efficiency and customer service?

3. What risks are inherent in the conventional practices in the fashion industry? Is Zara susceptible to these risks? Is Zara susceptible to different risks? If so, what are these?

4. Consider the Prada case mentioned in the sidebar “Technology ≠ Systems.” What did Prada fail to consider when it rolled out the technology in its flagship location? Could this effort have been improved for better results? If you were put in charge of this kind of effort, what would determine whether you’d go forward with the effort or not? If you did go forward, what factors would you consider and how might you avoid some of the mistakes made by Prada?

Reference no: EM132211839

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