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Question: Read the Galloway article on the changing nature of higher education (see Blackboard link to the original article that appeared in a May 2020 issue of New York magazine). In Galloway's view, what are two or more factors that have contributed to the incredibly high prices of college tuition and university education? On his analysis, what justifications does he propose to support his view that most colleges need to offer lower prices or risk going out of business (hint, for the 'why' sort of rationale-think of the post-Covid changes to the traditional college 'experience'; for the 'how' sort of justification-think of his proposed innovations in the context of hybrid and online learning)? Then, tie Galloway's argument back to the themes on pricing objectives in our textbook Ch. 10. For instance, in his attempt to address the pricing levels that he views are too high, is Galloway proposing value-based pricing (198), prestige pricing (198), static prices (198), dynamic pricing (199), a skimming strategy (197), high-low pricing (199), none of these, charging universities of predatory pricing (203)/price fixing (204), or a creative mix of one or more? What role does he see for big tech in the future of higher education? Does that seem convincing to you? Lastly, given the two years since he initially wrote this, do you find his overall proposals and predictions concerning the future of higher education convincing? Why or why not?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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