What role does exchange play in marketing

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Reference no: EM132176992

1-Define marketing. Explain the marketing process we discussed in the class.

2-Define exchange. What role does exchange play in marketing?

3-Describe the four marketing management philosophies. Explain how sales orientation differs from marketing orientation.

4-Define relationship marketing and its implications in business.

5-Why should we study marketing? How does it affect our daily lives?

6-“Strategy is a mindset”– explain with your understanding of competition, marketing and the three “strategy models” we discussed in class. I may ask you to describe a particular model also.

7-What is a marketing plan? What are its components?

8-What is a competitive advantage? Explain the three generic strategies of competition.

9-What is Promotional Mix? Explain goals and tasks of promotional mix in marketing.

10-Discuss the Factors Affecting the Choice of Promotional Mix.

11-Discuss the relationship between advertising and market share.

12-Discuss media evaluation and selection in advertising.

13-Discuss the role of Sales Promotion in marketing

14-What is personal selling? When should we opt for personal selling over advertising?

15-What is relationship selling? Explain its role in Customer Relationship Management.

16-Explain the steps involved in Personal Selling.

17-What is social media? Explain the role it plays in marketing.

18-Explain the pricing objectives of the firm.

19-What is pricing tactics? Explain.

Reference no: EM132176992

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