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What role does does corporate responsibility play

Assignment Help Marketing Management
Reference no: EM13874443

1. Watch - https://youtu.be/KCnzyX-x-WQ and https://youtu.be/L94PE12VaFY

2. Please read The Domain of Corporate Social Responsibility and Marketing by Ferrell, Ferrell and Sawayda. (both will be attached as PDF's)

3. Please read The Necessity for Aligning Brand with Corporate Ethics by Owsley.

4. And finally, please answer and attach in a word Doc, the following highlighted question in atleast 2 sufficient paragraphs.

Question- What role does does corporate responsibility play in marketing decisions and specifically branding?

Reference no: EM13874443

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