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What role does culture play in international expansion

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Reference no: EM131756560

Unit I Assignment

For this assignment, you will use Hofstede's characteristics to differentiate international and domestic business operations. This exercise will help identify the key characteristics that drive business decisions on an international and domestic level.

Part 1: Pick three individual countries, one in the Middle East, one in Asia, and one in Europe. Apply Hofstede's characteristics to each one, and state if the characteristic is low, medium, or high in each country. Also, explain why each country deserves that description.

Part 2: Given your descriptions, explain which country is most like the United States and which country is most unlike the U.S.

Your response must be a minimum of three pages in length.

Note: The template is just a tool to get you started. Feel free to use another layout

QUESTION 1

Why do you think the world's largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites were especially attractive in your opinion? Should Disney establish additional foreign parks, and if so, when, where, why, and how?

DQ Question

In your opinion, what role does culture play in international expansion by a corporation?

Reference no: EM131756560

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