What role does cultural sensitivity play in creating

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What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm's ability to successfully build relationships across cultures? How can this type of dilemma be solved?

Reference no: EM131969747

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What role does cultural sensitivity play in creating : What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders?

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