What role does breastfeeding play in a modern family

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Reference no: EM133200334

Assignment

Part A

Identify a product, service, or style that was recently adopted by you and/or some of your friends. Identify what type of innovation it is and describe its diffusion process up to this point in time. What are the characteristics of the people who adopted it first? What types of people did not adopt it? What features of the product, service, or style are likely to determine its eventual success or failure?

Part B: Case Study: La Leche League Great Britain

Textbook: Zubin Sethna and Jim Blythe, Consumer Behaviour, 4e. SAGE Publishing, 2019.

Chapter 12: Age, Gender and Familial Roles

Task

a) What role does breastfeeding play in a modern family?

b) How might age feature as a factor in the encouragement and acceptance of breastfeeding?

c) What effects might breastfeeding have on family consumption patterns?

d) What is the role of the male partner in facilitating breastfeeding?

e) What is the role of medical practitioners and support groups in the decision-making process for whether to breastfeed or not (and its effects on the family unit)?

Attachment:- Case-Study-La-Leche-League-Great-Britain.rar

Reference no: EM133200334

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