What role does branding play in helping gather customer

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Reference no: EM132875347

Advertising is a critical aspect of marketing and needs to be carefully planned. You have realized that all of your hard work for SGMS lies in the successful planning and execution of an advertisement campaign. You believe in this statement: If you do not plan well, you will fail.

With that in mind, respond to the following questions:

List and describe the various steps in conducting a successful advertising campaign to attract the aging population

What is branding, cobranding, and brand positioning as related to products and services for the aging population?

What role does branding play in helping gather customer perceptions, especially the aging population?

What are some information technology tools and applications used in collecting customer information?

What ethical considerations are there in gathering customer information and brand positioning for the aging population?

Reference no: EM132875347

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