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Question - Microsoft is a high-tech software company operating in a flexible and fast paced environment. Their products become obsolete very quickly. The main customers are medium sized businesses. Assume that Microsoft uses Balanced Scorecard to achieve its strategic objectives.
Required -
(a) Identify 2 measures which Microsoft could use to quantify the financial perspective of its Balanced Scorecard.
(b) Identify 2 measures which Microsoft could use to quantify the customer perspective of its Balanced Scorecard.
(c) Identify 2 measures which Microsoft could use to quantify the internal business processes perspective of its Balanced Scorecard.
(d) Identify 2 measures which Microsoft could use to quantify the learning and growth perspective of its Balanced Scorecard.
(e) What role does balanced scorecard play in strategic decision making? Also, explain why it is important to link the 4 perspectives of the Balanced Scorecard.
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