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What role do ethics play in using technology

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Reference no: EM132861200

Analyze the role of technology, ethics, and tools in market research.

Answer the following questions about the role of technology in market research.

1. What are two ways advances in technology have affected market research? Explain your response.

2. What role do ethics play in using technology in market research? What is an example of an ethical issue that businesses might face when conducting market research?

Reference no: EM132861200

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