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What role collaborators play in the process

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Reference no: EM132310995 , Length: word count : 3000

Assignment

Purpose of the assessment

This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective.

And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macroenvironmental forces impacting on the industry).

Requirement:

This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy.

You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).

Issue 1

Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ‘slogans' that this organisation utilizes to communicate its purpose.

In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation's marketing strategy.

Issue 2

Analyse each of the 5Cs for this organisation:

a. Company - what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats?

b. Customers - who is the company serving and what type of behaviour is ‘typical' from them?

c. Collaborators - describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn't have any - explain why it is not necessary.

d. Competitors - who are the current main competitors, are there any potential new threats or new entrants to the marketplace?

e. Context - what other factors affect this organisation (e.g., legal, political, technological, etc.)?

Issue 3

How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about?

a. What customers want?

b. Which competitors pose a threat?

c. How the context of business is changing, if at all?

d. What role collaborators play in the process?

Issue 4: Developing marketing strategy

Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify:

- a choice of target market(/s)

- a value proposition for the target market(/s).

Issue 5: Developing marketing tactics

Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue

In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views.

Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions.

Reference no: EM132310995

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Reviews

len2310995

5/23/2019 11:50:46 PM

All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

len2310995

5/23/2019 11:50:07 PM

Topic chosen on company, individual contributions Actually i have uploaded my finance assignment And my lecturer wants us to do our own part And the drafts should be divided into 5 parts We 5 people are doing assignment Just the draft should be as per these comments and the screenshot But the assignment is as usual

Write a Review

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