What role apple plays and samsung plays in the marketplace

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Reference no: EM132279569

Identify 2 companies in the same industry that take up different competitive positions (market leader, challenger, follower or nicher). What competitive strategy does each employ? Are they successful at differentiating themselves from one another in this capacity?

2 companies in the same industry that take up different competitive positions are:

Apple as Market Leader

Samsung as follower

Competitive strategy used by Apple is blue ocean strategy. Blue ocean strategy is creating your own market. Apple was succeed in creating new demand in a market that no other company has thought of. In 2000, people were using cellular phones with basic application. At that time apple was market leader in terms of smartphones. Hence main competitive strategy of Apple Inc is developing innovative and new products with a blend of art and technology.

Competitive strategy used by Samsung is red ocean strategy. In red ocean strategy, market is predefined and companies outperform their competitor to grab highest share of product or service demand. Samsung entered into the market of smartphones, build on the weaknesses of Apple Inc and flooded market with many products that are developed within short span of time.

This gives a cost advantage to Samsung over Apple.

Both the companies are successful at differentiating themselves from one another. Apple is able to differentiate from Samsung by developing new and innovative product with advanced technology whereas Samsung is able to differentiate from Apple by developing many products with =in short time to gain cost competitiveness.

Share what role Apple plays and Samsung plays in the marketplace i.e. market leader, follower, etc?

Reference no: EM132279569

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