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Case Study : Marketing Excellence Procter & Gamble (pp. 332-333)
1. Using segmentation strategies, what are the target market(s) for P&G? How does this relate to the company's brand management strategies?
2. Who are the top three competitors of P&G, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
3. P&G's impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?
4. With social media becoming increasingly important and with fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
5. What risks will P&G face in the future?
Attachment:- Case Study -P&G.rar
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