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Assignment:
Choose a product (e.g., laptop; chocolate). Then, choose a country you would want to enter due to an unsaturated market, lower costs, diversification, etc. Give specific reasons why you chose the country. You may use the websites offering data to provide support for your decision (e.g., governance indicators). Then, decide on an area within this country (specific region or city). Think about the following questions: Which product did you choose and why? Which resources and capabilities do you require? Why should you consider internationalizing? Which entry mode would you choose and why? Which country (and area within the country) would be a good option to enter and why? What risks are associated with this endeavor? What are issues you might encounter and how would you respond to these issues?
What is meant by the term strategic fit? What are the advantages of pursuing strategic fit in choosing which industries to diversify into?
question 1unlike for-profit organizations in other industries that earn revenues by selling goods and services many
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