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Questions:
1.what research method should starbucks use to enter nigerian market.
2. Methodology: Online surveys, focus groups, ethnography etc. and reasoning for those choices
Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
Analyze the changing demographics in the U.S. that are indicating a shift in the population toward a Hispanic majority, and discuss how this shift changes the segmentation in the grocery and the fast-food industries.
Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain.
What are the characteristics of the Asian American market? Age, Education, Income, Countries of Origin, Buying Power as related to other Multicultural Market?
Apply knowledge of leadership principles and ethical decision making to personal and professional situations. Identify the leadership skills needed to keep.
New Product Development and the Product Life Cycle and Core Market Offerings and Defining the Product
Prepare a 10-to 12-slide PowerPoint presentation that summarizes the marketing strategy choices based on your Learning Team's environmental analysis conducted in Week Two
Explain the importance of MIS in relation to data-driven decisions. Describe the techniques and tools that can be utilized to manage the data. Include at least 2 effective techniques and 3 effective tools
Choose a global company in a competitive industry with which you are familiar. Describe each area of Porter's Five Forces Model for the company.
Psychographic segmentation is a more useful segmentation approach than demographic segmentation, explain.
Situation Analysis of different brand- Use the information listed, as well as your own knowledge and research, to complete situation analysis
Explain Balene's- Stan Johnson's Signature on a Check and Balzene's has exclusive primary liability at the time the check is written
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