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What research design and methodology

Assignment Help Marketing Management
Reference no: EM133410452

Questions: Based on my dissertation topic and obectives, can you help me with my methodology - secondary research ? How to do it ?

Research Aim

This research study aims to evaluate the impact of marketing mix strategy on consumers purchase behaviour in the fast food industry in the UK MARKET

Research Objectives
To determine the elements of the marketing mix (product, price, promotion and place) which can have an impact on the purchase behaviour of customers in the fast-food industry
To evaluate the relative importance (influence) of how each marketing mix factor affects consumer purchase behaviour in the fast-food industry
To analyse the actual impact of each marketing mix element on consumer purchase behaviour in the fast-food UK market
To provide recommendations for fast-food uk markers on how to improve its marketing mix to better influence consumer purchase behaviour

Please help me with:

What Research design and methodology should I use for secondary research ?

What Research philosophy should I use for secondary research?

What Research approach should I use for secondary research?

What Research strategy should I use for secondary research?

What Research method should I use for secondary research?

What Data collection and analysis should I use for secondary research?

Reference no: EM133410452

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