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Question: Look around your classroom and think more broadly about your school. For what kinds of products and services would the school would be a customer? What requirements would an educational institution have that are different from the requirements ofa consumer in a household? Write a list of products and services that you think your educational institution would need to purchase, whether once or on an ongoing basis, that your household would not purchase, Work with a partner to create the list, or exchange your thoughts and lists once you have each completed one.
Many consumer package goods companies go nuts. Why, then, some products are sold in poor or no packaging? For example, why are not tires sold in nice packaging
Describe what is meant by the statement "What is not measured is not managed." What role do KPI's and objectives play in evaluation
How can managers prevent their products from becoming obsolete? Why is the post-audit of the introduction of a new product important for managers?
Describe what types of data your information system will hold and how data quality will be ensured.
Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Identify and explain the placebo effect's function in each step of the scientific method: observation, hypothesis, experimentation, verification.
Managing Segments and Customers V2
Produce a model for your clients e-commerce conversion funnel with at least 6 steps. Make it specific to your client's needs/situation. Explain the steps
Describe a purchase you have made that involved extensive decision making in terms of the five stages of the consumer decision-making process.
What is the retailer's markup in dollars and what is the wholesale price, what is the manufacturer's price?
How it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
How do these trends impact global marketing opportunities and marketing decisions/ strategies?
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