Reference no: EM133521418
Question: Juan manages a two-story, six-unit apartment building. After a long tenancy, the tenant in the nicest unit is moving out. Her one-bedroom apartment is on the second floor overlooking a park with a pond (it's the only unit with a park view).
Because the unit has been occupied for many years, Juan and the owner agree on a complete update: new stove, counters, and refrigerator. They will also add a washer-dryer combo and new carpet (plus repainting, of course).
Juan needs to set rent for the refurbished unit. He looks at three competing one-bedroom units: A, B, and C.
Unit A. Second floor unit. No park view. Fully upgraded. Rent: $1,400.
Unit B. Second floor unit. Modest park view. Not upgraded. Rent: $1,300.
Unit C. Second floor unit. No park view. Not upgraded. Rent: $1,200.
What rent amount makes the most sense for Juan to charge for his unit? Why?