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What recommended action needs to be taken

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A world wide known company GE has taken its brand to social media for more advertisement and has been successful at it . They are planning to advertise their brand at the Olympics but only a tiny fraction of the Olympics world wide viewing audience is in the position to buy products from their brand. What recommended action needs to be taken. Should there be more advertisement such as commercials with contact information included?

Reference no: EM132269549

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