Reference no: EM131252657
According to the PDF case material, answering the following short-answer-questions in your thoughts and words, you don't need to do research on that. You don't have to write super long on each question as long as you have one page in double space.
Selling Ready-to-drive team in Southeast Asia: C2 Green Tea in the Philippines (A)
The Objective is to illustrate local market expansion, in which a company is launching a Chinese product outside China.
1) What recommendations would you offer to Gokongwei regarding his plan to sell ready-to-drink team in the Philippines?
2) Compare and contrast the Chinese and Philippine beverage markets, particularly in terms of the market for ready-to-drink teas.
3) What changes, if any, would you make to Chinese ready-to-drink team products in order to make them more appealing to the average Filipino consumer? Which characteristics of the Chinese ready-to-drink tea products would you retain?
Case: Selling Ready-To-Drink Tea in Southeast Asia: C2 Green Tee in the Philippines.
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What recommendations would you offer to gokongwei
: What recommendations would you offer to Gokongwei regarding his plan to sell ready-to-drink team in the Philippines? Compare and contrast the Chinese and Philippine beverage markets.
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