User Account

All Pages

What recommendations would you have for the ceo

Assignment Help Other Subject
Reference no: EM131724639

Assignment Scenarios

A 3- page analysis of one of the following scenarios. Be sure to include all of the information mentioned in the "Your Task" section of the scenario.

Scenario : A European Crisis for Coca Cola

The situation: Review the two articles for Scenario I in this week's Learning Resources. Imagine that you are an intercultural communication consultant (ICC) entering the Coca Cola Headquarters in Atlanta one month after the first four Belgian children claim they are ill due to consuming Coke products. You are there for another job but are invited into the meeting that is analyzing the handling of this crisis.

To prepare for your Assignment, consider the following:

• Former Coke CEO Robert Goizueta states, "Business will be the institution of the future. It's the only global institution" (Greising, 1998, p. 145). Is this accurate? What implications does this have for ICC?

• All businesses working across national borders deal with conflicts between corporate culture and the national cultures in which they operate. How would you recommend translating the corporate culture of Coca Cola to the national Belgian culture?

• Leaders are symbolic representatives. What recommendations would you have for the CEO, Doug Ivester?

• How does the fact that Coca Cola has more revenue per year than the gross domestic product (GDP) of two thirds of all the world's countries play a role in how they operate in a crisis?

• What additional questions would you ask or what additional information would you need in order to give the most effective recommendations?

Your Task: Analyze the countries affected by this product issue.

Consider how you would advise the leaders of Coca Cola on how they should have approached the situation from an intercultural communication perspective in order to have minimized the impact on sales and satisfied the needs of the countries affected.

Provide recommendations of how Coca Cola could handle similar situations in the future more effectively.

Cite at least two of the theories/tools from your Learning Resources to support your recommendations.

References: Greisling, D. (1998). I'd like the world to buy a Coke: The life and leadership of Roberto Goizueta. New York, NY: John Wiley and Sons, Inc.

Gladwell, M (1999). Is the Belgian Coca-Cola hysteria the real thing? The New Yorker, 75 (18), 24

Reference no: EM131724639

Questions Cloud

What is the given type of sample called : A popular Sunday newspaper magazine often includes a yes-or-no survey question such as "Do you think there is too much violence on television?"
Explain the impact of globalization on us businesses : Think about what you have read and seen in the news on globalization. Prepare a 4-6 page paper that explains the impact of globalization on U.S. businesses.
Modulus for the material : What is Young's modulus for the material from which the ruler is made?
Briefly discuss about-a poll based on a self-selected sample : Find an example of a poll based on a self-selected sample. Report the wording of the questions and the number who chose each response.
What recommendations would you have for the ceo : All businesses working across national borders deal with conflicts between corporate culture and the national cultures in which they operate.
Analyze application of the management concepts to your place : Analyze the application of these management concepts to your place of work; the paper will not simply be a report on the five functions in general.
Dimensional analysis : The language of science deals to a great degree in the description of the physical world in terms of concepts whose basic units are ultimately reducible
Specify the sampling frame for the survey : Specify the sampling frame for this survey, and explain whether or not you think the problem of "using the wrong sampling frame" was a difficulty here.
Compute the break-even point in total sales dollars : A cost behavior analysis indicates that 75% of the cost of goods sold are variable, Compute the break-even point in total sales dollars and in units for 2017

Reviews

Write a Review

Other Subject Questions & Answers

  Explain the argument for the problem of evil

Part One: Give a thesis statement and explain the argument for the Problem of Evil, a possible theodicy against the argument, and reply to the theodicy.

  How can you minimize bias research design

How can you minimize bias through your research design. What are some examples of how this can be applied to criminal justice research

  Common areas of study within social psychology

Issues of stereotypes, prejudice, and discrimination are common areas of study within social psychology. The area of gender role stereotypes

  Explain how will our emotional connection change

Explain how will our emotional connection and perceptions of media change? Will this be good thing? How will convergence change business' approach to media?

  The enzyme glucose oxidase catalyzes

The enzyme glucose oxidase (GOx) catalyzes the conversion of glucose to gluconic acid in the presence of the cofactor FAD and oxygen. Consider a batch reactor that contains 0.3 mM of dissolved GOx and 100 mM  of glucose at time equal zero.

  Differences of systematic observation and self reports

In a Word doc, compose a 500 word essay describing the longitudinal, cross sectional and sequential designs used in lifespan development research, citing the strengths and limitations of each. Then explain the similarities and differences of syste..

  Organizations of patient files and handling of loose report

What Are The Similarities And Differences In The Organizations Of Patient Files And The Handling Of Loose Reports?

  How would the shareholder go about appointing a proxy

A shareholder would like to appoint their solicitor as their proxy to vote on the various resolutions to be put to the annual general meeting of GML. How would the shareholder go about appointing a proxy

  Knowledge that comes from experiencing the physical world

Should knowledge be based on empiricism (knowledge that comes from experiencing the physical world), reason (knowledge that comes from logic), or a combination of both? (75 words)

  How do we define a modern human

According to your text, how do we define a "modern human"? In other words, how do we know when to start calling our ancestors Homo sapiens sapiens.

  What other factors might influence stevens decision

Potency and efficacy are two of the most misunderstood concepts in the area of drug use. Many overdoses occur because the potency of the newly purchased drug is higher than that of the previously used drug. These concepts apply to drugs of abuse a..

  Explain the various types variety of publications

Adult Shoppe in Beach City sells a variety of publications, including child pornography. Beach City enacts an ordinance prohibiting the sale of such materials.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd