Reference no: EM133563971

Transcript for a new hospital opening in California:

Person in Ad: This is about making health care better.

Announcer: The extraordinary new Sharp Memorial Hospital is opening in January.

Person in Ad: They've thought of everything to make the nurses' jobs easier, the patient more comfortable, the family more welcome.

Announcer: It's the first hospital in San Diego where every room is a private room.

Person in Ad: And there's even a pull-out couch where family members are welcome to spend the night.

Announcer: For all that Sharp has to offer, call 1-800-82-SHARP or visit Sharp.com.

Person in Ad: You can feel the difference in these rooms.

Transcript for a children's hospital advertisement:

Kids don't use the word "impossible," so neither do we.

I guess having 50 surgical specialists performing 9,000 procedures a year might seem "impossible."

But "impossible" gets no respect around here.

And if one of those surgeries involves your child? You don't want to hear the word "impossible" either.

Our kids don't talk about impossible, so neither do we.

Children's Hospital Central California-amazing people, incredible care.

1) Case Study questions

Ann has lived all of her life in a large city in Illinois. She has just graduated from college and has accepted a job in a neighboring state. Ann has moved to a large, strange city where she knows no one, although she met a few people when she interviewed for the job. One of the major tasks that Ann wants to do is to find a family doctor and a gynecologist.

Questions:

1. What steps must Ann take to find competent physicians?

2. How can Ann verify that the physicians she selects have adequate medical training and years of experience?

3.If Ann's doctors do not provide adequate care for her, what options does she have?

2) What reasons would lead you to fire your physician?