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Case Study: Act as the CEO of a company that produces bicycle and ATV tires. This company is based in Bangladesh. Your company has expanded as much as possible within the country of Bangladesh. You are considering producing products for export. Before making this decision you must consider expanding the company and possibly importing raw materials.
Questions:
1. What raw materials are needed to produce these products? How does Bangladesh rank as a producer of said materials?
2. Comeplete a PEST analysis and VRIO analysis for these products. What information from these analyses helps determine the likelihood of success or failure?
3. What other countries produce the materials needed to produce bicycle and ATV tires? Analyze which country may be the best provider of materials for import.
4. Which countries are good options for the export of this company's products? Why?
5. Choose one country to sell/export. Create Porter's Five Forces analysis for this country's recreational tire market.
6. What are your final recommendations?
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