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Course Title: Business Policy and Strategy Behavior
1. Ricardo is preparing a presentation to key investors in his company and wants to highlight the capability of the company to maintain its economic position in the growth of the economy and industry. What ratios will be most effective in demonstrating this ability?
a. profitability ratios
b. liquidity ratios
c. leverage ratios
d. growth ratios
e. activity ratios
2. Maxim enterprises is analyzing its competitive advantage through the resource-based view and has identified highly innovative employees and some key technology patents as _______, resources that it believes are unique in its industry and that will allow improvement in efficiency and effectiveness.
a. cultural products
b. empirical indicators
c. benchmarks
d. value chains
e. internal factors
3. You have been asked to make a presentation about the company's use of resources. Which type of ratios would be most helpful in evaluating whether the company has used its resources effectively?
c. activity ratios
d. leverage ratios
e. growth ratios
4. In a(n) ________, managers and employees from across the firm work to understand the firm's strengths and weaknesses.
A. external audit
B. internal audit
C. benchmarking study
D. matrix analysis
E. mission review
5. A businesses ___________ is a value chain activity that it performs especially well.
A. core competence
B. breakeven point
C. customer analysis
D. common core
E. reflective strategy
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