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Question 1: Payless Shoe Source, sells shoes and is famous for their buy one get one free annual sale. The advertising campaign costs $600,000. On average each shoe sells for $45 and Payless buys them for $10. They expect to sell an additional 35,000 shoes as a result of this campaign. What range does their ROMI fall into?
Option 1: 100%-110%
Option 2: 20%-30%
Option 3: 40%-50%
Option 4: 480%-490%
the following information is available for toker companydec 31 2014dec 31 2013cash140000 97000retained
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